Efti’s suggested timetable works out to six emails – the initial contact and five follow ups. You want to follow up without annoying your targets with daily blasts. You can and should experiment with timing for subsequent follow ups, but that schedule is as good as any until proven otherwise. While there are no hard-and-fast rules on how you should approach this, Close.io CEO Steli Efti proposes spacing your cold email follow up like so:
You should then extend the wait period by a few days for each subsequent email following your first message, especially depending on the number of follow ups you’re planning to send. Image Credit So, How Long Should You Wait Before Sending a Follow Up Email?Īs a general rule, two or three days is a good amount of time to wait before sending your first follow-up email. How safe? About 90% of recipients open and reply – if they’re going to reply – on the day they receive an email. That means it’s pretty safe to assume that if someone doesn’t reply the day you send your original email, they’re not going to reply at all. The vast majority of emails are opened the day they’re sent, and if the recipient’s going to reply, they’re probably going to do that the same day, too. How Long Should You Wait Before Following Up?
MIXMAX REMINDER VS FOLLOWUP HOW TO
Need some tips? Here’s how to write a follow up email after no response. “ You can’t follow up too much in the earlier part of an engagement.” ~Damian Thompson, Leadfuze Needless to say, sending follow-up emails is essential (unless you like missing out on sales…)! In fact, even following up just once can convert 22% more replies. So, why does that matter? It means that only 8% of salespeople – those following up at least five times – are generating 80% of all sales.įurthermore, other studies reveal that an email drip series with 4-7 messages delivers 3x more responses than those with only 1-3 (27% and 9%, respectively). But 92% of people give up after hearing ‘no’ four times. It gets worse, or better, depending on how you look at it: Roughly 80% of prospects say ‘no’ four times before they ultimately say ‘yes’. They actually sent 10 emails in total and even the very last one had a 7% response rate.ĭespite this, Yesware reports that a colossal 70% of email chains stop after just one unanswered email. The sixth email in the sequence received a massive 27% response rate.Ī similar study from Yesware saw a 30% reply rate to the first email and 14% to the fourth. Response Rates: Ideal Number of Follow UpsĪ study from Iko System saw an 18% response rate to the first email they sent, and 13% to the fourth. Read on to to learn how to write a follow-up email after no response. Jump-start your follow-up email strategy instantly with our proven templates
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