In July, LeapFrog went public on the New York Stock Exchange under the ticker symbol LF.
LeapFrog co-founder Michael Wood became the company's chief executive officer in early 2002. Going public and acquisition by VTech: 2003-present LeapFrog opened its LeapFrog Schoolhouse division, which markets LeapFrog products directly to schools, in 1999. It was the top-selling toy in the US for the years 2001-2002 and books and accessories for the device were the best selling toy in the US in 2003. The LeapPad launched in 1999 and became Leapfrog's flagship product. Explore Technologies' stylus technology was later used in LeapFrog's LeapPad, a learning tablet that sounds out words when users drag a stylus across a word in LeapPad books. Explore Technologies produced the Odyssey Globe, an interactive globe that could call out the names of countries when users touched the globe with a specially designed stylus. LeapFrog acquired Explore Technologies in August 1998. Kalinske, a former executive at Mattel, became LeapFrog chief executive officer as a result of the merger. LeapFrog subsequently merged with Knowledge Universe's Knowledge Kids division. Knowledge Universe is an education company founded by brothers Lowell Milken and Michael Milken, Larry Ellison, and Tom Kalinske. Knowledge Universe acquired a majority stake in LeapFrog in October 1997. In March of that year, the company hired Brad Crawford, who formerly worked for Little Tikes, to oversee sales and manufacturing. LeapFrog had distribution in over 10 countries and a number of major clients in the US by early 1997. Expansion and acquisition by Knowledge Universe: 1998-2002 Other retailers such as FAO Schwarz, Walmart and Target later began carrying the toy. Toys "R" Us became the first major retailer to carry the Phonics Desk shortly before Christmas 1995. The company received $800,000 in seed funding from friends, family, and former clients of Wood. That year, Wood resigned as a partner at Cooley LLP and founded LeapFrog Enterprises with Robert Lally. Wood began manufacturing the Phonics Desk in 1995. Wood solicited feedback on his prototype from Robert Calfee, an expert on children's reading development and a professor of education at the Stanford Graduate School of Education. The prototype utilized a Texas Instruments chip that was previously used by one of Wood's clients to develop talking greeting cards. By 1994, Wood had developed the first prototype of what would become Phonics Desk, LeapFrog's first product.
He began researching phonics and marketing while continuing as a partner at Cooley.
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The history of LeapFrog traces back to the late 1980s when LeapFrog co-founder Michael Wood, an attorney at Cooley LLP, had difficulties teaching his son how to read.
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He carried various birthday cakes in Pre-Kindergarten Math, a LeapPad Plus Writing book.
Tad took a walk with Grandpa Frog in Around the Block. His favorite instruments are the piano, the trombone and the drums (in Fiesta in the House/Town). He made a cameo appearance in Mole's Huge Nose, playing a lute. Tad was not happy in Tad's Good Night but was cheered up by his siblings and Grandpa Frog. In Alphabet Adventures, he dreams of the alphabet, in which he learned with Professor Quigley in The Letter Factory. In Tad Goes Shopping, Tad desired his wish for a big teddy bear. In The Birthday Surprise, Tad sang a song called "Hey, Umbrellas!" to The Trick Umbrellas.
Tad, the youngest of the siblings, is a mischievous brother to Leap, but he was always a fun child to have around the frogs. On several early-mid 2000s LeapFrog toys, Tad is voiced by Amy Rubinate. Tad is voiced by Blake Marggraff from 1999-2001, Danny Walker (singing in 2002-early 2003 spoken in Leap’s Big Day only), Nicole Rapp from late 2001-2003, Debi Derryberry from 2003-2005, Julie Maddalena from 2005-2007, Jessica Straus in 2009-2013 and Kira Tozer since 2014. In 2014, he has a new outfit with a blue collared shirt, brown pants, and white shoes, and wears his glasses. In 2009, Tad's outfit is a red baseball cap, a blue t-shirt, brown shorts, and new blue sneakers. His usual outfit is a blue baseball cap, a yellow t-shirt as inside clothes. He is youngest frog child of the frog kids at 3-4 (later 5) years old.
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